Processing your personal information for our legitimate interests
Companies must have a clear lawful (legal) basis under which they can collect and use (process) your personal information.
The legal basis under which we collect and use your personal information is that it is necessary for our legitimate business interests. “Legitimate interests” means the interests of our company in conducting and managing our business to enable us to give you the best service and the best and most relevant experience.
When we process your personal information for our legitimate interests, we have to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws. Our legitimate business interests cannot override your interests - we will not use your personal information for activities where our interests are overridden by any potential impact to you.
The section below details the personal information we process for our legitimate interests and how we use that information.
|How we use your personal information||Our legitimate interests|
|To analyse and improve our services – We may use your personal information to help us understand how people are using our website and services so that we may improve them.||We need to ensure that our websites and services work as effectively as possible. User analysis and visitor data enables us to ensure our services run at optimum performance and perform correctly.|
|To help you with an enquiry - If you contact our team by phone or email, we will use your personal information to communicate with you and help sort out your enquiry.||We have a responsibility to efficiently respond to any query you might have. We want to provide the information and assistance you need so you can get the most from our services and build your trust in our brand.|
|To process a job application – If you apply for a job with our group, we may collect prosomal information that may include name, address, email address, phone number, your CV and any personal references from previous employers.||We work directly with job applicants and we work with recruitment agencies that are helping people secure jobs within our group. The personal information we process helps us to find the right person for the right role.|
|Employees - For current and former employees, we compile records relating to your employment.||We have a legal obligation to maintain accounts and records and to support and manage our employees. We need to be able to attract, retain and develop our staff and provide the services necessary to ensure their efficient management; safety; support; benefit provision; and remuneration.|